When you work with The App Doctor, your project won’t be outsourced or delegated to someone else. You’ll work directly with Jon Grall, who is:

• An MIT-educated computer scientist, and YCombinator startup founder.

• A proven app developer with multiple successful products under his belt.

• Experienced in both product and software engineering roles, and can interface with both technical teams as well as management and other stakeholders.

• A user experience specialist, not a jack-of-all-trades.

• A business owner who has operated multiple businesses since 2010, and who understands the priorities of founders and executives.

• Based in NYC, and can work with your team either remotely or in person.

When you decide to work with The App Doctor, you’re making an investment in your business with high ROI potential. The App Doctor has a small and exclusive client roster. You are his top priority.

The App Doctor specializes in treating web applications & mobile apps for Apple platforms (iOS, iPadOS). He has significant experience with startups, travel, e-commerce, social media, utility apps, and games.

While most of the App Doctor’s methods and experience are transferable to apps on other platforms (e.g. wearables, AR/VR, and TV), the exact prescriptions for these will differ slightly, and the App Doctor has decided to leave these projects to other capable practitioners.

The App Doctor’s services are reassuringly expensive and worth every penny. We don’t take your insurance, so don’t bother checking if we’re in-network. Head on over to our pricing page to learn more.

If you found your way here, there’s a good chance that your current product isn’t meeting your business goals. Is nobody using your app? Are your users complaining? Is your app not making money? Are you considering a redesign and unsure where to start? We’ve seen all these problems before, and we can help you solve them using proven methods and 20 years of app development experience.

Even though you already have in-house app development expertise, as any smart patient knows, it’s always a good idea to get a second opinion. The App Doctor has seen many intelligent and capable teams fail because they make invalid assumptions about their users, their market, and don’t follow practices that reliably lead to quality software.

However, if your natural inclination is to learn how to do things yourself, The App Doctor would be happy to design a custom workshop to teach your team the methods and skills you need to methodically improve your products.

Both. The App Doctor is based in Manhattan, which means he can be anywhere in the NYC metro area within an hour. While in-person collaboration might be most familiar, app tele-health can also be very empowering and efficient, and allows The App Doctor to expand his reach. Depending on your needs, preferences, and location, The App Doctor can be flexible.

Above all you will learn what it takes to build high-quality web and mobile apps by leveraging research & testing to practice user-centered design and data-driven development. We can teach you the how to achieve a high-quality bar consistently and efficiently and empower your team to do their best work. If The App Doctor does his job right, you might not even need regular checkups, which means he can help others succeed too. If high product quality and customer satisfaction are core values for you and your company, then The App Doctor would love to hear from you.

Using qualitative and quantitative data gathered from research and testing to guide development iteration cycles, rather than intuition or guesswork, is how the best teams reliably ship world-class apps that deliver value and ultimately drive business success.

If you’re not measuring it, you’re not managing it, and eventually your best guess based on past experience will be wrong. Data-driven development keeps teams accountable to the needs of your business and your customers, and helps ensure continuous improvement.

Yes! The App Doctor loves to teach developers self-care, and taught web app development at MIT before smartphones even existed. He’d be happy to develop and conduct a custom workshop to educate your team on topics such as usability testing; app analytics and quantitative testing; user surveys and interviews; and how to innovate and iterate like a startup.

The short answer is no.

The long answer is that we can still help a business like yours. Once you have found an external development partner or hired the necessary in-house talent, we can help you integrate qualitative and quantitative research and testing into your development process to dramatically increase your chances of success.

Yes. The App Doctor is focused on helping teams achieve and sustain organic growth by improving their user experience, app engagement and conversion rates, and methodically building a better product for their target audience.

However, The App Doctor cannot help with marketing your app, running advertising or paid user acquisition campaigns, etc. For those alternative growth avenues you need to seek out a user acquisition specialist and/or app marketing expert.

The App Doctor is on a mission to help businesses succeed and build better apps. He’s an out-of-network specialist, and unlike a real doctor, he gets to be very selective about his clients. We hope you’re the same way. The first step is to book a free consultation with The App Doctor himself – either in person (NYC metro area only), or via Zoom – to discuss your needs and goals, and find out if we’re a match. If we agree to work together and our schedules align, our first tasks will be to devise a general plan, define a statement of work, and sign a contract.