The App Doctor helps startups & SMBs consistently build better web & mobile apps.
The App Doctor is a software user experience consultancy. Our services are designed to treat common afflictions affecting many apps today, such as weak engagement, anemic conversion rates, feature bloat, stunted growth, cold-blooded reviews, and an overweight customer support burden. If your app(s) are experiencing any of these symptoms of poor user experience, we can help!
OUR Services
Discover What Your Users Want
To meet your users’ needs, you need to understand them and their problems on a human level. Frequently, development teams assume that everyone is like them and has the same needs and goals. By conducting user interviews, surveys, and market research, we’ll learn what your users actually want, enabling you to save time, pivot if necessary, and make more money.
Watch People Use Your App
Every user is different, and even the best development teams get it wrong sometimes. Conducting tactical usability tests can catch costly mistakes early and maximize the opportunity to learn. We can conduct live testing of your app for you, or teach your team how to do it, so that you can get an accurate picture of how people use your product and discover areas for improvement.
Solve Problems & Continuously Improve
To get on a path to faster growth and increased user engagement, you need to solve problems for your users and deliver value. Once you know what they want, and the problems they are having, we can help identify possible solutions, and then validate those ideas quickly and cheaply. Through iteration and continuous learning, your team will achieve success.
Communicate Value Effectively
Your users probably don’t understand your domain-specific or technical terminology, or your long list of confusing features. They don’t care if your app is powered by AI. They only care that your product solves a real problem for them and makes their lives better. We’ll help your team A/B test copy and visual assets, and iterate on your design until it resonates and users become customers.
Make Better Decisions
As your team iterates on your app, measuring and tracking user behavior is essential for making informed decisions. We’ll help you figure out what to measure, how to measure it, and what to do when the data indicates a problem. Running experiments and analyzing the data will help your team to eliminate guesswork and start optimizing your KPIs in a predictable manner.
Empower Your Team
Nobody likes to work on a team where management dictates direction based on gut feeling and personal preferences. You built a team to benefit from the insights and expertise of a broad group of people, remember? We’ll teach you how to learn from your users, your competition, and each other, so that everyone gets aligned towards clear goals, improving morale and productivity.
